Michelle Neufeld, executive director of Lloydminster and Area Brain Injury Society, shows off a new stylized brain logo created by local artist Manoella Cavalcanti in a community contest that resulted in more than 70 submissions. Geoff Lee Meridian Source
The Lloydminster and Area Brain Injury Society (LABIS) tapped into community brain power to redefine itself with a new stylized logo of a vibrant and energized brain.
LABIS received more than 70 submissions to its logo contest with the board picking the colourful winning creation from local artist Manoella Cavalcanti in a community contest.
“I’m excited to share with you the new logo I created for the Lloydminster and Area Brain Injury Society,” said Cavalcanti in a statement.
“This modern and vibrant logo is designed to be more inclusive to all age groups and to better represent the dynamic and forward-thinking spirit of the organization.”
LABIS is a non-profit charitable organization that provides programming, support, and resource sharing for those who have suffered a brain injury and their loved ones.
“We thought it would be a good idea to start with something fresh and a way to bring awareness to the organization again after 36 years,” said LABIS executive director, Michelle Neufeld.
The new logo is already in use on the organization’s website and Facebook page and replaces the original logo of a dove that didn’t instantly define what LABIS is all about.
“I wanted something that when people think of LABIS now, they see the association of the brain to it, so people might pair those things together a little bit,” explained Neufeld.
She thinks the colours bring a lot of life to it, noting LABIS participants and the board couldn’t be happier with the outcome of the logo submissions and the one they picked.
“It’s kind of forming new creations and forming new connections,” said Neufeld about the branding exercise.
“I love it and I’m excited to see where it will lead us into the future as well. I see this standing the test of time for the next 35 years in the community, too.”
As the contest winner, Cavalcanti received a $100 gift card from Best Buy.
Cavalcanti hails from Brazil and moved to Lloydminster in 2019 to work as a dance instructor at Core Dynamics Pilates and Dance.
She has a wealth of experience in creative arts as a choreographer, ballerina, architect, urban planner and graphic designer, which led to her colourful logo.
“The use of vibrant colours adds a playful and engaging element to the logo, helping to appeal to a broader range of audiences and convey a positive message of hope and resilience,” Cavalcanti explained.
