The Business Excellence Awards hosted by the Lloydminster Chamber of Commerce are just around the corner on Oct. 24, one of the most important awards for any business member of the chamber is the one for customer service.
This award is decided by a public vote and can go a long way to attracting new customers with little or no marketing investment.
If your experience as a customer is positive, no doubt you will return and tell 50 people or 500 on social media which will bring in more customers.
In the ski business, the initial point of contact between a customer and an employee is called the moment of truth that can influence whether you will have a positive or a negative experience.
Recently, staff at a local bank went out of their way to help me and a family member in another province to successfully jump through many hoops to settle a financial matter.
What blew me away was the fact I don’t have any accounts at this bank, but it was the same bank I was dealing with from afar.
One gentleman in particularly was most helpful and the process turned out to be a learning situation for him and some of his staff too, as it was for me and my family member.
Recently, an acquaintance related a negative experience he had at a local service business and as a result he is taking his business somewhere else. That business lost out and didn’t make amends.
In another positive situation, I had an appliance warranty company phone me about a repair that couldn’t be made, but they sent me a gift card to replace my range at the original price including taxes. That also made me feel good about the local company I purchased it from and I also bought another four year warranty for my replacement.
Good customer service can be something as effective as just a friendly smile to create a positive experience. It could be the most important award for the reputation and bottom line of any small business member of the chamber. And the 2024 recipient is.....stay tuned.
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