The Bioclean Aquatic Centre will keep its name after a new 10-year naming rights deal was signed.
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In April 2016, Bioclean Disaster Services entered into a 10-year agreement for the naming rights of the facility. The agreement was originally set to expire May 31, but an addendum was made in October 2020 to extend the expiration of the term to Nov. 30. The change was made due to the COVID-19 pandemic.
The City of Lloydminster and Bioclean have been negotiating a new deal, which is set to begin Dec. 1. An increase of 37.5 per cent has been included, which will see Bioclean spend $27,500 per year.
“Administration feels the price is reasonable given the current economic climate,” said Joel Turcotte director of recreation and cultural services, City of Lloydminster.
Following the new 10-year deal, Bioclean will have an opportunity to decide if they want to sponsor the aquatic centre again.
“The agreement does have the first right of refusal again. So, again, we would work with Bioclean to see if we can increase it,” said Turcotte. “We would make sure we have a price that we believe is fair through research and go from there.”
According to city documents, there is cost-savings of not rebranding the facility in the range of $10K to $15K for internal and directional signage alone.
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