This year’s Tim Hortons Camp Day raised more than $12.7 million to support youth from underserved communities across Canada, the company announced July 21.
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The annual fundraising initiative, which took place July 15, sees restaurant owners donate 100 per cent of proceeds from hot and iced coffee sales to Tim Hortons Foundation Camps. Additional funds were generated through the sale of bracelets, specialty donuts, donation badges and local restaurant fundraisers.
Since its inception, Camp Day has raised a total of $287.7 million, helping send nearly 350,000 young people to multi-year camp development programs designed to build confidence, leadership, and resilience.
“Once again, Tims guests and restaurant owners came together in a big way for Camp Day,” Axel Schwan, president of Tim Hortons, said in a release. “Every hot and iced coffee purchased on July 15 is a direct investment in a young person’s future, and I’m proud of what our communities accomplished together this year.”
Caroline Barham, president of the Tim Hortons Foundation Camps board and a restaurant owner, expressed gratitude to guests and staff across the country.
“Camp Day is a powerful reminder of what can happen when communities come together with a shared belief in creating brighter futures for youth,” Barham said. “This year’s results are about much more than dollars raised. They represent thousands of acts of kindness and a commitment to supporting young people.”
Founded in 1974 by Ron Joyce in memory of hockey legend Tim Horton, the foundation provides leadership and life-skills programming at no cost to participants or their families.
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