It didn’t take long for armchair critics like myself to weigh in on the official names and logos of the six Professional Women’s Hockey League teams released this week, It could take longer for hockey and sports fans to embrace them all.
Like many CFL fans, I will never like the Edmonton Elks renaming after a fan contest.
The PWHL teams are Toronto Sceptres, Montreal Victoire, Ottawa Charge, Minnesota Frost, Boston Fleet and New York Sirens, selected by the PWHL itself.
The league says the names speak for themselves, but they don’t as they had to include explanations.
The PWHL says Fleet represents Boston’s maritime tradition, with a logo featuring a forward-leaning “B” in the shape of an anchor. What does trawling have to do with women’s hockey?
The Minnesota Frost, the PWHL said, “embodies the state of hockey’s deep-rooted love for the ice,” with the “F” logo featuring sharp icicle-like points. Of course, it does!
The Victoire name pays tribute to the team’s French-Canadian home, with the logo featuring a blue “M” for Montreal and a fleur-de-lis, a national symbol of Quebec. That one gets a lot of nods.
The Sirens are an ode to New York’s vibrant sights and sounds, and alluding to the goal horn, while the logo features the angular design of the letters “NY” to portray the Big Apple’s skyline. It looks like a tourism brochure cover to me!
The Ottawa Charge reflects the Canadian capital’s motto, “Advance — Ottawa — En Avant,” with a logo featuring a large unfinished letter “O,” which also resembles the letter “C.” The logo looks like the Calgary Flames.
The Sceptres, the PWHL said, “embody Toronto’s regal history and commanding presence,” and reflect the Ontario capital also being known as the Queen City. The logo features a large sceptre with the letters “T” and “S” incorporated into the handle. First of all, the Queen City is Regina. The logo looks like a dollar sign!
The names and logos will only get changed if a new owner takes over. That’s what the new owner of the Elks is hinting and, I for one, can’t wait. The Eskies would be perfect but you can’t please everyone.
Read more: Opinion: Where there’s a will
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